Inherently Apple...or not.
Every now and again, Apple likes to shake up an industry. What makes Apple special is that it's not just one industry that they've changed forever. Apart from the Macs changing the way ordinary people interacted with computers, the iPod changed the way people listened to music, iTunes changed the way people bought and sold music, the iPhone changed how people viewed and used mobile phones and the iPad brought a major shift in the capabilities of a "Post-PC" computing device. With every launch Apple did what they did best- what they, in the immortal words of Steve Jobs, had set out to do- Put a dent in the universe. Recent developments in the world of technology have made that more difficult. Apple's competitors in the smart phone market have adopted aggressive marketing ploys to wrest control of the market space from Apple. To a large extent, they've been successful too. Apple, historically, has valued user experience above all else. The competition looks at t...